Source: NOP survey
for Lexis Nexis 2004
An eccentricity of this site is that it is set-up to show
ads, mainly to demonstrate that it isn't going away; there is
enough revenue to pay for the domain name. Mostly, there hasn't
been! The main agency - google - bans sites with angry clicks
on ads. The other agencies may make money in a really big market
like the USA, but have trouble earning enough to make a minimum
payment in the UK. Qadabra were good to deal with, but had a
very low payout per view even if their minimum was low. Their
ads stopped showing once they had paid $50 over my several web
The Guardian reports that online advertising revenue is falling
and asks for voluntary subscriptions. If they can't get ads,
then obscure bloggy troublemaking sites definately can't.
There's just been an email from Chitika to say that their targeting
and supply of advertisers - nowadays from Yahoo - is better than
before and asking for another try. Early results aren't promising.
I hope for one cent a day on this site alone, giving me a $10
payout in three years. I tried with two ads per page and then
took them off again after 3 days of their default advertiser
showing about a hundredth of a cent per impression.
Even if I get that, where can I get an .org.uk domain name for
$10 every three years? I pay £4.75+VAT
at Penguin and connect to a free web host. The default website
names on free web site hosts, and I guess the oddities like .tk
puzzle search engines and readers. Good for a union branch, which
has its readers and other sites ready to link to it already,
bnt not for a trouble-making page like this one.
A few years ago I wrote some stuff to attract employment law
advertising, and the page might be an interesting read even if
it didn't attract ads. If you know of an ad market like buysellads
but working in the UK and allowing small payments, please get
If you like you can test the ZapUnited system as an advertiser.
It's a robot system; it chooses where your advert goes, but it
should be able to tell that this is a good site to put them on.
They sell ads in little squares 125 x 125 pixels. Bing is another
good bet - it nowadays includes Yahoo ads, and might offer better
value than Google in order to attract customers over.
If you work for a law firm for disgruntled trades unionists,
or perhaps employment law for employees, then perhaps we could
get in touch directly and work-out a system but I didn't find
an automated way for all the other law firms that happen to want
to advertise to happen to end-up on this site. Some probably
do automatically, and I don't see them, because a lot of targetting
is by previous site visits. You can also get in touch directly
via john at employees then dot org then co then uk 12.2014
Apart from advertising on this site, I think lawyers could
do more to advertise on each others' sites by promoting
...on their letterhead, on their doorbell, on bumper stickers
and business cards, over the window, on brass plaques, on grand
sponsorship and down-to-earth postcards in newsagent windows.
The idea of a law society I guess is to help qualified people
work together to promote each other, whether or not they sign-up
to a panel or an advertised system or work like a slave in a
hard-to-get junior role at Millionare and Co or are known in
an area after buying Bloggs & Co's conveyancing business.
Basically: where you write "bloggs and co", also write
"find us on solicitors.lawsociety.org.uk".
If you are Mr Blogs, now semi retired and active in the Law Society,
get them to give-out bumper stickers & biros and brass plaques
written on them, alone for free or cheaply with a qualified name
like Bloggs on the same product. 12.2014
have an article about writing interesting stuff on web pages,
which has a new buzzword for the likes of Cocacola who used just
to put brands on their web pages. I wonder: will the voluntary
sector and political parties will catch-on soon too? The new
buzzword is "Content
Marketing for Lawyers". Looking at the Hannondigital
site's source code (press control+U), they also use mailchimp
which is free for low-volume emails and a web site optimisation
guide from Yoast which is free if used weekly or less. 3.2014
Ask about Bamify
ad exchange if you have a web site on a similar topic. Otherwise
it doesn't attract visitors. In fact I am not sure if it attracts
visitors at all - a few thousand impressions of ads about a site
selling belts attracted zero clicks-though. As a lawyer you will
be wondering: is this proof that the system is bad or proof of
worse? Previous experiments found other free ad exchanges worthless,
but for some reason Bamify looked a bit smarter and their blurb
said they had dogs, so I thought they must be worth another try
after giving-up other similar. 2014
Your adverts on Bing or Google may end up on the Qadabra ads
here. I don't know. 160x600 on Bing is most likely.
hand-targeted, hand-picked advertising can also be used to advertise
anywhere you like on this site & the Brixton
Bugle & Blog, Lichfield
Peoples Republic of South Devon, as well as some
football sites in Norwich .
The simplest sized advert is a square to fit in the column on
the right filled with three or four lines of text and a link,
but plenty of text and image sizes are possible. I'd have to
add more ads to the site, which only takes a minute. Recently
I haven't been able to make their site work, and if it does work
I can't remove the narrow geographic spread that defines the
space, so it may not be usable.
The default price is
/ 1,000 impressions, or can be set to
- £1 / month
- £1 / click.
A good format for professionals to use is dignified brief
plain text, which is also quickest & easiest to set-up. That's
Over the years I have thought a bit about legal advertising and
how to attract it, noting ideas as I go.
Skip down through this rambling bit below for reference if you
- Advanced users: some time in future you might want to put
similar ad space on your blog or home page - even a business
page - and suggest that business neighbours, colleagues and clients
use the same system to make a targeted link exchange. This would
pay or charge a few pence here or there, but its main benefit
would be to keep peace and goodwill between all the participents
by accounting for all these clicks and impressions. If each user
trusts the system, each is more likely to sell or buy advertising
space for next to nothing rather than pay for ads down the side
of google search results.
- Advertising sales reps should know that a default commission
of 30% is available on salable Addiply space. Publishers can
vary this & haggle. So if you see a chance to sell space
for legal ads on Lichfield
Live, the Brixton Blog
and Bugle, Myfootballwriter
of Norwich, or the Peoples
Republic of South Devon, why not ad Employees.org,uk to your
list as well? A large proportion of visitors to this site are
from the London area so Brixton
Blog and Bugle would be a good place to start after practicing
on the others.
most of the ads on this site but do not take individual advertisers.
You'll probably see that their advertisers are mostly mainstream
brands and do not include employment law solicitors; any who
advertise on Addiply could stand-out as the only solicitors advertising
on a page.
Quantcast on the top right say who reads this site. That's the
gist so you are ready to advertise
now or read-on if you are just curious.
Some facts about getting UK employment
law clients to your site
- 22 lawyers paid 83p to £3.38 per click advertising
to "lawyers employment" Google searchers.
measuring cost per click paid-for, checked in October 2010. Prices
have fallen since, as they find other cheap or free ways to become
known. You can see some advertisers' landing pages, without costing
them any money or clicking on their ads, here.
- england and wales|cass trial - employment&jpkw=lawyer employment,
and many more that you can see via the Spyfu link above
- Google and the other one have limits
They do not advertise on obscure or contentious sites. Yahoobingnetwork.com/en/home
has no "publisher" tab at all on their UK site because
they only deal with the largest web sites besides their owners'
search engines of Yahoo and Bing. Adwords.google.co.uk
starts but sometimes changes its mind just before paying, &
will not allow credit from ads to be spent on other ads; it requires
money to sit for months in the system and quite likely not be
As a result, someone can be paying £3.58 a click to advertise
down the side of google searches while the same searcher on an
obscure or contentious site sees ads for strange
ads that pay next to nothing, or even a banner exchange advert
that is free to anyone who posts a banner on their own blog in
exchange. This is a pity because you will have noticed that ads
follow you around nowadays.
Source: See the adverts on
this site or any obscure or contentious legal site, or see how
the respected niche sites at listed at the bottom of this page
have sold their own advertising.
- People reading Employees.org.uk include people searching
for employment lawyers.
500 people visit a month. 15% visit several times. Many visitors
read more than one page.
The stats vary but in mid 2012 a lot were looking for DIY employment
law or were worried about a trades union service and might be
looking for alternatives. Most are from the UK.
- Addiply charge you £1 per thousand views of the
space on the right or pay per click
A text ad can be written in the time it takes to think about
writing it. You only have to write a few lines. You can advertise
to South Devon, Lichfieldm Norwich, Brixton & Hackney customers
on various sites that use the same agency - look for red blobs
on the addiply google map and avoid the blue ones.
- Advertising exchanges could work if targeted by hand &
If you have a site that could show other small ads for the addiply
network, you earn credit for any clicks or displays. You set
the price and their commission is very reasonable. They differ
from Google and Bing advertising in allowing this credit to go
straight into payment for advertising; you don't have to earn
£100 then transfer to another service from the same company
to spend £100. On the other hand, it is hard to find advertisers
who are willing to place a small add. Neighbours & neighbouring
niches could be a good start. An employment lawyer from the other
end of the UK. A divorce lawyer. The accountant in the next office.
Some of your clients. Addiply keeps track of the micropayments
so that there is no lost good will if someone decides to stop
showing the ads. Simply adding a slip of paper or a note to each
letter sent suggesting a cheap or free advertising exchange might
bring some results.
You'll also see column space filled with strange free ads that
aren't targeted enough for law, but are sometimes used by recruitment
- The cost of acquiring clients may rise:
Law Society Gazette states that many firms are still not advertising,
which is great for efficiency all-round if it works: people track
down their nearest suitable law society member from Solictors-online.com.
You can do your bit to help, as a firm, by putting "find
us on Solicitors-online.com"
or "Law Society members"
or whatever works on your brass plaque, over your doorbell, in
the window, at the bottom of your headed paper or email: anywhere
where it doesn't reduce trade because if people can find a solicitor
without advertising, everybody benefits. You could even look
for heraldic graphics from the law society, although their current
page [checked 8.10.2012] looks like an ad for cheap web hosting.
They are new to the business of free advertising too. This Google
image search for The Law Society might inspire you to find
what works from the default brand that all professional lawyers
If professional sales channels don't work, this is bad news for
the profession. Once some lawyers start advertising there is
pressure for others to advertise or merge into larger groups
in order to advertise.
It's a similar kind of pressure to the pressure to specialise
& so get loads of cases done quickly, which is probably good.
It's similar to the pressure to start a brilliant career by working
for nothing while top partners get zillions of pounds for some
un-necessarily complex law firm in offices that you have to commute
to, which is probably bad. You just need clients, someone to
ask for help when you are stuck or out of date, and a quiet place
to work. City offices are not on the list.
It's similar to the pressure to become a panel solicitor for
ruthless organisations which may expect you to work just for
success fees, and then pay them commission as well, while taking
membership dues or premiums off their ignorant clients who have
not read this site. This is ripping-off members & claimants.
It is giving the employers' side an unfair advantage, because
their legal insurers are better scrutinised than the employees'
legal insurers and trades unions. It is not dignified. It is
corrupt and repulsive, I think. You see similar opinions of trades
union employment lawyers expressed by their clients in surveys
on other pages of this site.
Before the 1980s, professionals used to go on a social round
of forced conversations and Abigails Parteys at golf clubs and
charity events, meeting the same Prudential insurance reps, prep
school headmasters and accountants at each time. It's now possible
to have a facebook page and a twitter account in your business
name (assuming your boss allows you, if you have a boss) and
begin to get connections that way. If you are allowed to do a
web site or blog connected with your business, a search of what
brings people to read it may reveal a cheap search term that
doesn't look odd to use again once in a while or use to control
where your google adverts appear. Search engine optimisation
and social media are the usual recommendations of pundits alongside
a little cheap keyword and postcode advertising, and you've probably
seen stuff about them. Which brings us to the next point.
- Local & niche advertising agents are unstable.
In the lifetime of this site we have been owed
100 by an ad agent called Oxado
Europe, which dissolved on 14/01/11 (archived
50 by one called Namesco Ltd still
trading as Simply.com which is still accepting new business.
Addynamo is a new entrant to the market but appears to have no
ads; Addshack registers no views, Adjug has ads and registers
views but forgets each previous months' earnings. Media.net states
that it will pay, but only when it has earned $500 which is about
ten or twenty years' worth of advertising.
Addiply is a UK-based
exchange with the same ability to let advertisers and publishers
choose the adverts, if any, and advertisers choose space they
want, if any is available. Local publishers in Brixton, Lichfield
and South Devon have taken it up along with some sports sites
in Norwich where system was set up by a redundant newpaper sports
journalist who decided to write online. Anyone who wants to sell
Addiply space can also get commission which is set at 30% by
default. It's easy to ad advertising space on the most visible,
relevant parts of this site using the column on the right hand
side. Choose London SW as the start of your search.
Qadabra pays & is
easy to use but doesn't accept individual advertisers - only
publishers. It provides the mainstream paid-per-click advertisements
on this site.
An unstable market makes it hard to find an ad agent that can
target the postcodes closer to you than similar employment lawyers
- your patch - or obscure web sites about employment law. It
over-charges you, and under-pays potential web site publishers.
You will see in my other
places to advertise employment law at the bottom of the page
that Delia Venebles, The Times, and Butterworths have all found
ways around the mainstreams of Google and the other one. They
don't want to pay a large commission to a large agency nor risk
having their account removed at whim if a disgruntled customer
or a desparate rival clicks 100 times on one of the adverts.
My own experience was writing a page about nonleather shoes for
animal rights enthusiasts. It attracted adverts for leather and
hundreds of clicks from one or two disgruntled people until google
withdrew the service on a whim. That was my fault, apparently,
and if it hadn't happened on that site it would most likely happen
on any site about contentious journalistm or law. Contentious
law attracts discgruntled people, but even if you escape that
problem, Google simply doesn't target adverts very well. Lichfield
Live [pdf link to interview] is like something out of The
Archers but they can't be bothered with google ads either.
"We initially experimented with Google AdSense, which
generated a grand total of £18 revenue in 3 months from
adverts mainly promoting hotels in Lichfield (hardly what our
readers would be after). We didn't need a lot of money as we're
volunteer run and not-for-profit but we had some costs to cover
and AdSense clearly wasn't providing value for us or our visitors."
The other big online ad agency - now a "search alliance"
of Bing & Yahoo - does not even offer to place adverts on
smaller web sites.
- If your corporate web site doesn't allow you to ad tracking
code, you can set-up a personal blog page and add it there. Here's
law blog and here's an example
by a criminal lawyer.
Other places to advertise employment law - none of
which uses mainstream ad services:
TakeLegalAdvice.com charge lawyers a subscription fee each
year according to The
Locator - an online version of Butterworth's - offers £199
annual promoted listings to its 51,000 monthly searchers. Like
several law web sites, they charge by time but do use an agency
called adtech for tracking visitors, which is good because their
100 times more visitors than employees.org.uk are spread between
1,643 law firms and an extraordinary variety of niche specialities
that are mainly business-to-business rather than business-to-new-customer.
allows free listings in a directory searchable by speciality
and area. Presumably the listings with links on them are charged
offer 30 pages of free solicitor's listings with paid-for highlighting
or top placement as well as more ambitious search engine optimisation
services for legal web sites.
all ad sales manually - there are two, possibly three ad spaces
employment law solicitors and others around the site. She
operates a waiting list. Current advertisers & renewal dates
is free and takes two minutes to sign-up to. The reason it's
a respectable link is that it invites reviews of firms from the
public. Some firms pay by the month to have an advert in a county
section or shown nationwide.
UK advertising - cheap or free
You pay for the targeting for intenernet ads - whether you
pay a robot at Bing or Google or £25 Splut
ads to place
your ads on large web sites or you find someone with time to
place ads by hand on Addiply.
Unfortunately, lawyers need targeting by post code, search term,
and the content of the web site advertised on or sites linking
Apart from targeted advertising there is another world of fairground
propositions placed on very cheap advertising space or placed
for free if you put an advertisement from the same agency on
your blog or homepage. Only a few agencies can find you a UK
is a quick & easy to use because their text ads can show
on any sized advertising space.
Two older agencies are Impressionz,
which has only been known to show ads for ebid and no
longer updates its list of other advertisers but claims to
be a banner exchange across a large network of sites. Looking
on the ebid forum, there are "free ads by Impressionz.com"
at the bottom and bottom left of each page, but refreshing different
pages a few times only shows mainstream ads with optout links
from Google and a shared
system for AdRoll, BlueKai, and
eXelate none of which sound like firms that have exchanged links
in a link exchange. UK Banners
that does not seem to be taking-on new publishers at the moment
by approving their advertisements, and only seems to show ads
for its own dating site. I'd like to hear from anyone who knows
how to audit a banner exchange; some way of searching for the
code on the web to see where it really shows.
.005¢ to 0012¢ buys space on Bamifry.
price on application to compete with
.001p space on UK Banners
The Bamify price is for a "credit" of about a column
inch in flexible formats - maybe a quarter of a large column
or half a small banner - while the other agencies have larger
fixed sizes that they charge for, usually 726x90 or leaderboard
120x600 and 160x600 skyscraper and wide skyscraper, and 300x250
which has a forgotten name. The names and sizes are set by a
.100¢ buys "lederboard banner advertising" over
framed UK Adfly links. If you want to annoy your viewers with
an enforced five seconds of viewing before they see a "skip
ad" sign, that's 0.4¢ and they state there are no guarantees
of click-through rates.
If you're interested in the things being advertised on these
sites, Chilli Towells are "a biodegradable, multi-use,
ice cold towel that remains cool for up to two hours".
"Funny Pics" is a site called Gewgle which has
pictures on it, and "Fitness Friends Northampton"
is an abandoned blog, and "Cydia Tweaks" are
for a free & open source operating system you can put an
apple iphone to save having to pay for addons or stick with to
a over-priced phone company.
People with the next generation of web site tell me that OpenX
is a good exchange and I will try it when technology allows.